The Success Story

Customer

Ponant

Sector

Travel

About the brand & context

The collaboration with PONANT is taking place in the context of a highly competitive luxury tourism sector. This context demands unique and distinctive positioning to stand out from the crowd.

Support

Since December 2022

The objectives

Premium content distribution

through mass marketing leverage

Setting up activations with a specialized tour operator

in private sales of top-of-the-range holidays

Our solution

Address premium targets via emailing without impacting brand image

Emailing

Use of CPC and CPM templates via VeryChic to diversify email campaigns. Constant monitoring and optimization of KPIs, along with the creation and revision of email kits, aim to improve future performance.

Targeting and Testing

Careful selection of partners based on conversion quality and implementation of deduplication to reduce marketing pressure and protect brand image.

Distribution and Optimization

Continuous adaptation of remuneration according to partnership to increase reach while maintaining profitability, guaranteeing an effective and adaptable advertising strategy.

Results

435

quotes requested

"The Dataventure team was able to adapt to our constraints and provide us with effective emailing support. The Dataventure team was always ready to make suggestions to optimize our email kits and make our campaign a success."

Othman Fleyous Logé - Traffic manager

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