Since 2021, Dataventure has been supporting Decathlon, with the support of its agency Les Causantes, in the evolution of its acquisition strategy. Initially focused on in-store traffic, the collaboration has gradually refocused on Drive-to-Web, with a steady rise in business objectives.

The main challenge: to generate incremental qualified traffic while guaranteeing control of sales pressure and deliverability. This support resulted in the implementation of a complete system, combining strategic framing, refined targeting, demanding data management, rigorous choice of distribution channels and in-house creative design.

Thanks to this collaboration, Dataventure has established itself as the 3ᵉ best-performing non-GAFA source of paid traffic among 50 activated media partners, while halving the cost per visit compared with the previous emailing partner.

This new award follows on from the campaigns already won for SFR in 2023 and SG in 2024, and confirms Dataventure 's place as a benchmark in digital acquisition and performance.

"This win reflects the solidity of our method: rigorous execution, controlled systems and a constant quest for efficiency to generate measurable value. It is also the recognition of a collective commitment alongside our customers." - Anne Lefort, Co-founder, Dataventure

"For the past four years, our agency Les Causantes has been calling on Dataventure to help Decathlon with traffic acquisition issues, highlighting their cutting-edge emailing expertise. This solid partnership testifies to mutual trust and Dataventure 's ability to anticipate needs, innovate and generate constantly evolving performance." - Baptiste Canis, CEO Les Causantes Lille and COO Les Causantes