The Success Story
Highlights
Objective
Implementing an emailing strategy
dedicated acquisition
Our solution
Boosting conversion potential through email marketing
Emailing
Dedicated Black Friday emailing kits are developed in collaboration with the brand. These kits are designed to attract consumers' attention and motivate them to take advantage of special offers, thereby increasing traffic to the brand's sales site and improving conversion rates.
Data and Targeting
The Black Friday campaign focuses on a targeted female audience, using databases enriched with declarative and behavioral criteria. This strategy enables messages to be personalized to effectively reach the brand's target group.
Sales and follow-up
The tracking tools used during the campaign make it possible to identify sales made and check brand-specific key performance indicators. This approach facilitates adjustment of the targeting strategy, ensuring accurate selection of the most effective databases to optimize brand ROI.
Results
4%
Reactivity rate
55
Campaigns launched
+19M
Shipment volumes
X6
Visits generated
"We've been working with Dataventure for several years on our email acquisition strategy, particularly during our sales operations, to reconcile the acquisition of new users with performance. During the various campaigns carried out by the agency, we have obtained very good results in terms of ROAS. In fact, their bases are in affinity with our CSP+ target, enabling us to achieve higher conversion rates and average shopping baskets than any other emailing agency we've worked with to date. Adventure's reactivity and transparency make them a trustworthy agency with whom we hope to continue our collaboration over the long term."
Kevin Saint-Cyr - Traffic Manager
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