According to Hubspot, 90% of your prospects identified viainbound marketing will need to be brought to maturity before becoming customers. [...]
See more
Currently browsing: Marketing
Understanding and reducing statistical discrepancies - the Dataventure method
Often, the results of an online advertising campaign are similar to those of a good Parisian demonstration! 150,000 according to the police, 500,000 [...]
See more
Rekindling the fire... or how to tackle inactive contact management?
No matter how hard you try to get the ball rolling, some of your prospects resist your charm and [...].
See more
Deliverability... Our advice on how to maintain your e-reputation!
Deliverability... behind this neologism, almost impossible to fit into Scrabble, lies a major challenge: that of [...].
See more
How can you increase your local ranking?
In France, nearly 46% of searches Google are for local information. 86% of consumers use Google Maps [...]
See more
Drive-to-store definition and examples of strategy
Do you want to generate mass qualified traffic to your points of sale? The drive-to-store strategy is [...]
See more
Strategy drive-to-web : Everything you need to know
More and more consumers are shopping online. By 2022, they will have spent 147 billion euros online. For [...]
See more
Everything you need to know for a successful web-to-store strategy
Despite the explosion of e-commerce, generating qualified traffic at the point of sale is still a key objective for retailers. More [...]
See more
Our tips for a successful marketing action plan
Introduction: Generate leads, optimize your conversion tunnel, boost your online sales... The best way to achieve your objectives is to [...]
See more
Targeting and segmentation in marketing: everything you need to know
Today, having the best product or service is not enough to hope to sell it. Focusing on the wrong [...]
See more