The Success Story
The objectives
Online engagement and customer acquisition by digitizing content and promoting online offers.
Implementing a strategy
to digitize the Aldi catalog
Generate additional web traffic
to increase newsletter sign-up rates
Transforming prospects' interest
in concrete purchasing actions, by deploying the best offer to audiences with the greatest affinity for the products and the brand
Our solution
Anticipation and 360° support have enabled us to record the best performance observed for this lever since the beginning of the partnership.
Assets Créa
- Production of emailing kits in collaboration with the customer and weekly update to highlight the week's products/offers
Data and Targeting
- Promophile targeting,
on proprietary and partner performance databases (transactional, declarative and behavioral data)
Broadcast
- Sending a simple email. People clicking on the email are redirected to the ALDI website to register for the NL while continuing to browse.
- Each lead arrives directly in the customer CRM.
Monitoring and analysis
- Real-time performance monitoring to adjust campaign settings if necessary.
- The plus: capping of mailings to impose a volume of clicks that must not be exceeded.
Results
10,7%
Open rate
170K
Visits generated
46,6K
Newsletter subscription
Have a project in mind?
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Let's talk about it and start a great adventure together!
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