The Success Story

Customer

GMF

Sector

Insurance

About the brand & context

GMF, a pillar of the French insurance industry since 1934, offers a comprehensive range of insurance and financial services. Driven by a mutualist philosophy, it strives for excellence and member satisfaction. With this in mind, we are actively seeking out qualified prospects to optimize our underwriting rates.

Support

Since October 2023

The objectives

Generate qualified leads

and quotes on GMF insurance products

Promoting customized solutions

and competitive with the right targets

Our solution

Activate personalized and data-driven communication to engage prospects and fine-tune the performance of promotional channels

Emailing

Launch of multi-phase emailing campaigns covering all time periods to promote GMF's various insurance products.

Target

Targeting using insurance appetence segments identified with our partners to maximize relevance and responsiveness.

Distribution and Optimization

Monitoring of daily distribution performance and adjustment of dispatch volumes on the basis of the best performance for controlled sales pressure.

Results

4%

Reactivity rate

11%

Open rate

2400

Leads generated

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