The Success Story
Since October 2023
The objectives
Generate qualified leads
and quotes on GMF insurance products
Promoting customized solutions
and competitive with the right targets
Our solution
Activate personalized and data-driven communication to engage prospects and fine-tune the performance of promotional channels
Emailing
Launch of multi-phase emailing campaigns covering all time periods to promote GMF's various insurance products.
Target
Targeting using insurance appetence segments identified with our partners to maximize relevance and responsiveness.
Distribution and Optimization
Monitoring of daily distribution performance and adjustment of dispatch volumes on the basis of the best performance for controlled sales pressure.
Results
4%
Reactivity rate
11%
Open rate
2400
Leads generated
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