The Success Story
Launch of the New Lexus NX
The objectives
Boosting sales
of the New Lexus NX
Generate leads
of prospects interested in visiting a dealership
Implement targeted strategies
to maximize impact and conversion
Our solution
Establish effective communication campaigns and targeted lead generation activities.
SMS OneClick®
The use of SMS One Click technology has enabled Lexus to effectively target potential customers in dealers' catchment areas. This approach simplified the matchmaking process and made it possible to specifically target automotive intentionalists and competing vehicle owners.
Emailing and Social Selling
Lexus opted for a high-performance emailing and social selling strategy, targeting affinity segments to generate qualified leads. The leads generated were integrated into the customer CRM, offering significant conversion opportunities.
Conquest and Technology
Using SMS One Click technology and a targeted approach to lead generation, Lexus accelerated the conversion of prospects into customers. By simplifying the process for potential customers and coupling lead generation and dealership traffic objectives, Lexus has optimized its campaigns to deliver tangible results.
Results
4%
Average CR
13%
Average CTR
110%
Target number of leads achieved
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