How to reduce the cost per visit by 50% while maximizing qualified traffic to the website?
Overview
We have been working with Decathlon, with the support of its agency ‘Les causantes’, since 2021, first on its strategy to attract traffic to its stores, and then on its website, with increasing targets over the years.
In this context of high brand awareness and already massive traffic, the challenge lies in the ability to continue to attract truly relevant visitors without saturating channels or compromising campaign deliverability.
Key objectives
Drive-To-Web
Premium targeting
Optimize campaign deliverability
Our solutions
Deploying an email acquisition strategy since 2021, including an audit of existing campaigns, identifying the most responsive audiences and the most efficient distribution partners, and redesigning all creative assets.
Integrate creative support
Data & targeting
Audit of previous campaigns based on declarative data, detailed analysis of activated databases and existing distribution patterns.
Implementation of precise tracking to identify the most effective partners and segments, with expansion of targets via behavioral and lookalike criteria.
Inter-database deduplication to control marketing pressure.
Integrated creative support
100% creation by our Studio.
Designing email campaigns, based on click-through analysis, HTML code, and best practices for integration.
Each design was then A/B tested to maximize deliverability and performance.
Diffusion & optimization
Activation of top-performing publishers through identification in each Decathlon campaign.
Spaced activations to avoid overexposure and campaign fatigue.
Balanced budget allocation between partners and media audiences.
Data Orientation
Data Orientation
Main results
By combining precise audience segmentation, personalized content, and custom creative assets, Dataventure helped Decathlon improve email deliverability and maximize engagement. This approach ensured that each message reached the right audience, effectively supporting Decathlon’s marketing objectives.
Testimonials
“For the past four years, our agency Les Causantes has been working with Dataventure to support Decathlon with traffic acquisition issues, leveraging their expertise in email marketing. Dataventure acts as a consulting partner, providing tailor-made solutions and optimizing campaigns with responsiveness and rigor.”
