Driving lead generation in a hyper-competitive, fraud-prone environment
Overview
The banking sector has been significantly impacted by phishing concerns coupled with stricter distribution rules imposed by anti-spam regulators (ISPs & Vade). This imposes more stringent distribution constraints than in other sectors.
Objectives have been constantly growing since the beginning of the partnership, and we must redouble our vigilance with regard to the strategy adopted on behalf of SG, otherwise we risk having emails blocked immediately.
Key objectives
Lead Generation
Reduce acquisition costs
Delivery
Our solutions
A dedicated distribution strategy combining three business models, combined with an increase in the number of templates in order to renew the appeal for internet users and partners while meeting the requirements of ISPs.
Integrate creative support
Selection and adaptation
Select the most effective address segments for each type of campaign and offer to be distributed.
Monthly editing and updating of the TOP PERFORMERS list identified for SG for each type of offer to be distributed in order to maximize recruitment potential.
Distribution and optimization
Adaptation of distribution via several economic models activated according to recruitment objectives
A/B testing of offers and creation
First, identification of offers with the highest potential
Second, unique promotion of the most efficient formula
Data Orientation
Data Orientation
Main results
For the past four years, we have met or exceeded SG's objectives while maintaining deliverability and acquisition costs. We remain the exclusive partner for leverage.
Testimonials
"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"
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