Over the past years, the fashion market has been driven by an almost continuous wave of promotional activations. Brands communicate massively, year-round, increasing competition for attention and making differentiation increasingly difficult.
This over-promotion dynamic can erode brand desirability and long-term value. The challenge today is to balance acquisition performance and commercial efficiency with brand desirability, supporting both full-price strategies and sales periods, while continuing to acquire new customers at scale.
Addressing fashion marketing challenges
Continuous promotional pressure makes it harder for brands to stand out while preserving desirability and brand perception.
Strong competition for attention increases acquisition costs and reduces the impact of traditional performance levers.
Balancing full-price strategies with customer acquisition remains a major challenge across digital and physical channels.
Seasonality and peak moments require anticipation, audience preparation, and controlled activation to avoid over-discounting.
Key activation scenarios
Our concrete solutions
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They trust us
"Dataventure Group supports us with acquisition emailing during our key commercial periods. These hybrid campaigns aim to attract qualified traffic and drive revenue. Their professionalism, responsiveness and proactivity make them an essential growth lever."
“The emailing campaign run with Dataventure during the sales period generated qualified, incremental and ROI-positive traffic, strongly contributing to revenue and new customer acquisition. It represented 19% of paid traffic revenue. This success was driven by Dataventure’s expertise and precise targeting.”
“We turned to Dataventure for traffic and lead acquisition and now rely on them for international growth. Dataventure helps us grow our customer base, revenue and ROI. We reach a new audience and increase sales.”
“We’ve worked with Dataventure for years on our emailing acquisition strategy, especially during commercial periods. Their CSP+ affinity bases deliver strong ROAS, higher conversion rates and higher average baskets. Their reactivity and transparency make them a trusted partner.”
"Dataventure is our preferred partner for CPC campaigns. For nearly two years, we’ve renewed our trust thanks to consistent performance. Their availability and responsiveness allow us to launch ROI-focused campaigns, often within very short timelines.”
“We work with Dataventure to expand our acquisition campaigns: awareness, qualified traffic, commercial operations and lead collection. Emailing helps us reach new prospects and enrich our databases. A key additional channel in our strategy. We value their availability, speed and insights.”
