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(Objective)Drive-to-Store

Accelerate qualified store traffic with a data-driven Drive-to-Store strategy, powered by local marketing expertise and optimized through geotargeting and in-store measurement.

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Drive incremental in-store traffic with measurable impact

Driving in-store traffic means activating consumers when and where decisions happen. Performance is defined by the ability to generate incremental, qualified store visits and measure their real impact on local performance.

At Dataventure, we design Drive-to-Store strategies that combine data, proximity targeting, and multichannel activation to increase footfall, optimize local investments, and measure in-store performance with precision.

Aligning our strategies with your objectives

Generate

Generate incremental, qualified store visits by activating audiences with real local intent at key decision moments.

Deploy

Deploy geotargeted and multi-local campaigns around your catchment areas to influence store visits at the right place and time.

Manage

Manage acquisition campaigns based on measured in-store visits, not just impressions or clicks.

Harmonize

Harmonize national and local Drive-to-Store strategies through a platform designed for both centralized and decentralized execution, ensuring consistency while preserving local flexibility across your retail network.

Our solutions to drive in-store traffic

A complete ecosystem of solutions to capture, qualify, and convert your audiences on a local and multi-local scale:

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SMS Marketing & OneClick©

Combine in-store traffic, geotargeted activations and exposure.
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Email Marketing & Performance

Locally targeted campaigns on premium opt-in databases.
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Multichannel Programmatic Advertising

Bid request, geofencing, and contextual targeting to engage consumers near your stores.
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RCS

Enriched formats to increase engagement and encourage visits.
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Local Marketing Platform by The Ramp

Orchestrate your local and multi-local campaigns with precision and efficiency.
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Custom segments for every campaign

Our segments combine multiple dimensions to adapt to your needs:

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Geographic & socio-demographic

Catchment areas, geomarketing data, income, housing, family.

Behavioral

Web browsing scoring, detected interests, campaign responsiveness.

Declarative

Age, gender, purchase intentions, life moments, look-alike audiences.

Media-related

Editorial context, proprietary websites, influencer social networks.

Data science & mining

Cross-analysis of data sources (e.g. INSEE) to reinforce your core audiences.

Key figures

100M+ profiles, 1,000+ partners, 35M emails, 27M SMS opt-ins.

Our end-to-end support

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Analysis of your objectives and definition of a tailored activation plan, led by a dedicated project manager.

Design of visuals, formats, and interactive assets by our in-house studio, with seamless technical integration.

Selection of the most relevant audiences, data, and channels to deliver qualified and measurable activation.

Real-time reporting, actionable insights, and continuous adjustments to maximize effectiveness and outcomes.

They trust us

4.9/5
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“For four years, our agency Les Causantes has relied on Dataventure to support Decathlon with traffic acquisition challenges, highlighting their strong emailing expertise. Dataventure acts as a true consulting partner, delivering tailored solutions and optimizing campaigns with great responsiveness and rigor.”

Baptiste Canis
CEO & Co-founder, Les Causantes

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

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Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

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Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

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Lucie Tachdjian
Publicis Media