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(Solution)Online comparators

Generate high-intent leads and consistent volumes through comparison journeys designed to inform, qualify, and convert.

Turn comparison intent into qualified leads

Online comparators are powerful lead generation environments where users actively compare products and services before making a decision. At Dataventure, we activate advertiser offers across proprietary and partner comparison platforms to generate qualified, high-intent leads on an ongoing basis, with full control over volumes, targeting, and performance.

Lead Generation
Preference-based
Open laptop displaying an online car comparison site with vehicle type, brand, and model selection forms and statistics on quotes, test drives, brands, specifications, and trade-ins.
High-intent traffic
90%
Lead qualification rate
80%

Built to meet your key objectives

Generate consistent, scalable lead volumes through comparison journeys

Promote specific products or offers through comparison paths tailored to your business priorities.

Capture high-intent users seeking information or evaluating options

Collect structured data based on user needs, preferences, and criteria

The strengths of online comparators

Access to audiences actively comparing products or services.
Structured data capture based on needs, and preferences.
Secure, real-time lead delivery.
Guide users to forms or catalogs.

Tailor-made for every campaign

Advanced targeting and multichannel activation. Our segments combine multiple dimensions to adapt to your needs:

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Geographic & socio-demographic

Catchment areas, geomarketing data, income, housing, family.

Behavioral

Web browsing scoring, detected interests, campaign responsiveness.

Declarative

Age, gender, purchase intentions, life moments, look-alike audiences.

Media-related

Editorial context, proprietary websites, influencer social networks.

Data science & mining

Cross-analysis of data sources (e.g. INSEE) to reinforce your core audiences.

Tech expertise for every campaign

A robust and scalable infrastructure designed to ensure data quality, secure delivery, and reliable performance across all campaign types.

Data quality, validation & deduplication

All collected data and interactions are processed through real-time validation and deduplication mechanisms. This ensures that only valid, authentic clicks and leads are counted and billed, while duplicates or invalid records are automatically excluded, guaranteeing consistent data quality across all campaigns.

Flexible and secure transmission

Campaign outputs are delivered according to your technical and operational preferences: SFTP, real-time APIs, secure files, or direct platform integrations. Our delivery methods adapt seamlessly to your existing tools and workflows.

Guaranteed data security & compliance

All data flows are encrypted and handled through GDPR-compliant processes. From collection to retransmission, strict security protocols ensure confidentiality, integrity, and protection of sensitive information at every stage.

Advanced tracking, scoring & fraud control

Our proprietary tracking technologies combine behavioral analysis, scoring logic, and anti-click fraud filters (up to 20% of clicks excluded) to secure performance measurement. Invalid or suspicious interactions are automatically excluded, allowing you to focus on authentic engagement and rely on actionable, trustworthy reporting.

A fully integrated creative studio

From strategy to execution, we design, build, and optimize assets that perform.

Collage of digital marketing newsletters for travel deals, fashion collections, cybersecurity discounts, and beauty tips.

Design & conception

We design channel-ready creatives adapted to real activation constraints. From emailing visuals and SMS kits to landing pages, mobile mini-sites, and advertising formats, our studio creates responsive assets that capture attention while staying fully aligned with your brand and message.

Innovation

We explore new formats, conversational journeys, and modular creative systems to continuously renew engagement. Innovation is embedded in our creative process to support evolving uses, channels, and campaign objectives.
Collage of digital marketing newsletters for travel deals, fashion collections, cybersecurity discounts, and beauty tips.

Web integration

Our teams turn creative concepts into reliable, interactive experiences. HTML emailing, responsive websites, mobile assets, and platform-ready integrations are developed to ensure flawless delivery across devices, environments, and activation tools.

Performance & accessibility

We run A/B testing and continuous optimization while ensuring compliance with digital accessibility standards, enabling inclusive, high-performing experiences across all audiences.

They trust us

4.9/5
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“For four years, our agency Les Causantes has relied on Dataventure to support Decathlon with traffic acquisition challenges, highlighting their strong emailing expertise. Dataventure acts as a true consulting partner, delivering tailored solutions and optimizing campaigns with great responsiveness and rigor.”

Baptiste Canis
CEO & Co-founder, Les Causantes

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

White letters SFR on a black square background.
Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

Black and white icon showing a person with an outstretched arm holding a calculator displaying a dollar sign.
Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

Black and white logo of Publicis Groupe with the text stacked in two lines.
Lucie Tachdjian
Publicis Media