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(Objective)CRM nurturing, conversion, loyalty

Activate prospects and customers across the entire relationship lifecycle

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Turn prospects into customers. Turn customers into long-term value.

Advanced segmentation, scoring optimization, personalized journeys, and tailored content allow brands to create meaningful, consistent interactions and retain full ownership of the customer relationship.

At Dataventure, we support brands in designing, deploying, and optimizing PRM / CRM strategies that drive measurable performance across conversion, loyalty, and long-term value. Our approach connects data, strategy, technology, and activation to maximize Customer Lifetime Value, reduce acquisition costs, and build durable customer relationships across the entire lifecycle, from prospect nurturing to repeat purchase and retention.

Maximize performance accross the funnel

Accelerate growth from prospects to customers

Collect and structure qualified prospects through combined acquisition levers, feeding PRM strategies with first-party data and actionable signals to speed up conversion.

Strengthen conversion at key moments

Nurture and convert prospects through automated journeys, scoring models, and personalized content activated at the right behavioral and transactional moments.

Build loyalty and repeat purchase

Activate customer data to retain, upsell, and cross-sell through relational programs, predictive segmentation, and continuous engagement strategies.

Reduce churn and reactivate value

Identify at-risk profiles, detect disengagement signals, and deploy targeted reactivation and anti-churn scenarios to protect long-term value.

An end-to-end CRM support

We support brands end-to-end, from strategic diagnosis to operational execution.

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Strengthen CRM foundations

We assess the quality and robustness of the data foundation, existing CRM capabilities, and governance frameworks to ensure reliable operations and measurable business effectiveness.
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From strategy to intelligent journeys

We convert business strategy into dynamic journey design, using data and AI to orchestrate decisions that maximize long-term customer value.
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Diagram showing a bell icon leading to two boxes labeled Segmentation with bar chart icon and Trigger with user icons, leading to Messaging with mail and phone icons from Segmentation and mail icon from Trigger.
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Activate intelligent campaigns powered by generative AI

We design and orchestrate AI-driven campaigns that generate highly relevant messages at scale, adapting in real time to user behavior to maximize conversion, engagement, and lifetime value.
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Monitor, optimize & scale performance

We continuously measure performance, refine scenarios, and optimize activations to maximize ROI, CLTV, and long-term value.
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Dashboard showing customer lifetime value uplift with a +9.3% increase line chart, a +32% progress circular chart, and an A/B testing volume bar chart.

Activate prospects across the conversion funnel

Turn interactions into measurable conversion

Build long-term value through CRM loyalty

Integrated expertise across the entire CRM value chain

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Customer strategy, segmentation and scores, value-based KPIs, and lifecycle design

CRM architecture, data flows, automation, and integrations orchestrated for intelligent activation

Adaptive scenarios, real-time triggers, and AI-powered personalization at scale

Continuous experimentation, performance monitoring, and business-driven optimization

They trust us

4.9/5
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“Dataventure has supported us for over a year in the operational deployment of our CRM strategy. Their expertise accelerated our performance: improved processes, modernized email templates and tactical activations across key markets. These actions directly increased our lead generation and revenue.”

Europcar logo featuring a stylized green and black design with 'europcar' text in lowercase letters.
Julien Hénault-Jamet
Head of CRM & App Growth, Europcar Mobility Group

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

White letters SFR on a black square background.
Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

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Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

Black and white logo of Publicis Groupe with the text stacked in two lines.
Lucie Tachdjian
Publicis Media