Ensuring brand visibility and optimal ROI during the sales season
Overview
With the rise of pure players in the tourism sector, Club Med relies on the strength of its brand, which embodies premium “all-inclusive” vacations and exceptional service.
The brand positions itself as the face of French luxury in the global tourism sector.However, the company faces a crucial challenge: expanding and renewing its clientele while maintaining the loyalty of its traditional customers.
Key objectives
Drive-To-Web
Premium targeting
Reduce cost of acquisition
Our solutions
To meet these challenges, Dataventure deployed a performance-driven email strategy built on precise targeting and special campaigns rolled out across key moments of the year.
Integrate creative support
Our studio handled the entire design of the email campaigns, based on click-through analysis, HTML code, and best practices for integration.
Targeting & testing
Travel-affinity audience: prospects who interacted with a similar campaign in the past six months, men/women over 30 years old.Implementation of a suppression list to focus efforts only on new prospects.
Inter-database deduplication to control marketing pressure.
Emailing Performance
100% creation by our Studio
Launch of a multi-stage email campaign covering all markdowns.
Implementation of A/B testing of creative assets to maximize performance.
Diffusion & optimization
Activation of top-performing publishers through identification in each Club Med campaign.
Spaced activations to avoid overexposure and campaign fatigue.
Balanced budget allocation between partners and media audiences.
Data Orientation
Data Orientation
Main results
Our email marketing strategy, supported by precise targeting and ongoing optimization , has effectively helped us reach Club Med’s goals. In 2025, we expanded the boundaries of Club Med’s acquisition efforts internationally, with the launch of campaigns across 6 additional countries.
Testimonials
“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. Their expertise optimized our strategies: increased qualified traffic, higher add-to-cart rate and stronger conversions. A reactive and reliable partner.”
