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(Objective)Data First Party

Build, enrich, and activate your first-party data to create compliant, high-value customer relationships and power your marketing performance.

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Why first-party data matters

First-party data is a strategic growth asset. At Dataventure, we help brands build direct, consent-based relationships with their audiences by collecting, structuring, and activating first-party data efficiently.

Through compliant opt-in collection mechanisms, qualification flows, and performance-driven activations, we create first-party audiences that are ready to be engaged, converted, and reactivated across future CRM and media campaigns.

Aligning our strategies with your objectives

Build

a compliant, scalable, and contactable first-party database

Collect

high-quality, activation-ready opt-in profiles across multiple channels

Enrich

customer data to improve segmentation, relevance, and activation

Activate

your data through PRM and CRM strategies to maximize conversion potential across channels

Our strategies to strenghten your Data first party

A complete ecosystem of solutions to collect, qualify, and activate your first-party data.

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Opt-in collection via co-registration and co-sponsoring

Strengthen your 1st Party Data with qualified and GDPR-compliant prospects
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Contests & Surveys

Engage, convert, and collect high-quality first-party data through interactive, fully customizable experiences.
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Social Advertising Performance

Accelerate lead acquisition through high-performing social activations powered by Dataventure’s data, creative and media expertise.
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Email Marketing Performance

Collect and generate leads via targeted email marketing campaigns with dedicated landing pages.
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SMS Marketing One Click

Engage and target prospects at the interest stage with our proprietary OneClick© technology, aligning lead generation and traffic objectives without the need for form completion.​
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Collect high-quality opt-ins and build a compliant first-party database.

Structure and activate first-party data through PRM to drive conversions.

Turn first-party data into a sustainable performance driver across channels.

Custom segments for every campaign

Our segments combine multiple dimensions to adapt to your needs:

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Geographic & socio-demographic

Catchment areas, geomarketing data, income, housing, family.

Behavioral

Web browsing scoring, detected interests, campaign responsiveness.

Declarative

Age, gender, purchase intentions, life moments, look-alike audiences.

Media-related

Editorial context, proprietary websites, influencer social networks.

Data science & mining

Cross-analysis of data sources (e.g. INSEE) to reinforce your core audiences.

Key figures

100M+ profiles, 1,000+ partners, 35M emails, 27M SMS opt-ins.
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Analysis of your objectives and definition of a tailored activation plan, led by a dedicated project manager.

Design of visuals, formats, and interactive assets by our in-house studio, with seamless technical integration.

Selection of the most relevant audiences, data, and channels to deliver qualified and measurable activation.

Real-time reporting, actionable insights, and continuous adjustments to maximize effectiveness and outcomes.

They trust us

4.9/5
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“For four years, our agency Les Causantes has relied on Dataventure to support Decathlon with traffic acquisition challenges, highlighting their strong emailing expertise. Dataventure acts as a true consulting partner, delivering tailored solutions and optimizing campaigns with great responsiveness and rigor.”

Baptiste Canis
CEO & Co-founder, Les Causantes

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

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Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

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Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

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Lucie Tachdjian
Publicis Media