How to reduce the cost of acquisition by almost 80% ?
Overview
Since 2013, we’ve been supporting SFR — one of France’s leading telecommunications providers — in strengthening its acquisition strategy amid rising objectives. In a context where anti-spam regulations and filtering systems (ISPs, Vade, etc.) are increasingly restrictive, ensuring the deliverability and effectiveness of email marketing campaigns has become a major challenge. Maintaining performance without compromising compliance is more crucial than ever.
Key objectives
Delivery
Conversion
Reduce acquisition costs
Our solutions
The deployment of a PRM emailing strategy since 2019, in addition to the acquisition strategy, which is aimed at collecting, nurturing qualified and hot prospects to maximize their conversion potential over time.
Integrate creative support
Audit
Audit and compliance of the SFR historical database
Enrichment & opt-in
Opt-in of customer collection processes for a 100% GDPR-compliant database and multi-channel feeding of the PRM database with qualified profiles
PRM scenarios
Lead nurturing strategies with the implementation of PRM scenarios and personalized journeys for each identified target.
100% studio creation
Data Orientation
Data Orientation
Main results
Thanks to the rollout of a PRM emailing strategy since 2019, complementing the acquisition strategy, which targets qualified and hot prospects, promoting conversions over time.
Testimonials
"Dataventure supports us on our acquisition emailing strategy, the collection of email addresses and the animation of our PRM database, but also for the creation of contests. Expertise, performance and commitment are the key words of their service. They understand our issues and respond to them effectively, allowing us to maintain a relationship of trust for more than 10 years now."
