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(Expertise)Performance Marketing

Invest in what converts: qualified leads, targeted traffic, and measurable ROI.

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Turning marketing investment into measurable business growth

In an environment where attention is scarce and budgets are under pressure, visibility alone is no longer enough. What matters is the ability to generate qualified traffic, high-intent leads, and measurable conversions. Every activation must deliver concrete results.

At Dataventure, Performance Marketing focuses on activating the right channels to generate qualified traffic, high-intent leads, and conversions that support sustainable growth. We design and deploy performance-driven strategies aligned with your business objectives, combining data, media activation, and execution models fully focused on measurable results and ROI.

Your goals at the center of our strategy

Lead generation

Convert prospects into qualified leads through targeted, performance-driven campaigns.

Online traffic

Attract qualified traffic to your digital ecosystems and convert visits into measurable business outcomes.

In-Store traffic

Generate qualified visits to physical points of sale through measurable, local, data-driven activations.

Sales & Conversion

Generate online and offline sales and maximize revenue through data-driven optimization strategies.

Activate campaigns on a 100% performance-based model

Combine multiple performance channels to support your goals at every stage

Deploy a complete acquisition strategy optimized for ROI

Advanced targeting and multichannel activation

Our segments combine multiple dimensions to adapt to your needs:

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Geographic & socio-demographic

Catchment areas, geomarketing data, income, housing, family.

Behavioral

Web browsing scoring, detected interests, campaign responsiveness.

Declarative

Age, gender, purchase intentions, life moments, look-alike audiences.

Media-related

Editorial context, proprietary websites, influencer social networks.

Data science & mining

Cross-analysis of data sources (e.g. INSEE) to reinforce your core audiences.

Our solutions to accelerate your performance

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Email Marketing & Performance

Email Marketing & Performance

Transform your targeted email campaigns into measurable results

Drive-to-web
Lead Generation
Targeted direct marketing

Targeted direct marketing

Rent & Activate high-value audiences across email, mobile, postal and telemarketing to drive qualified acquisition at scale

Lead Generation
Data-Driven
Social Advertising Performance

Social Advertising Performance

Accelerate qualified traffic and exclusive lead acquisition through high-performing social activations powered by Dataventure’s data, creative and media expertise.

Lead Generation
Drive-to-web
Opt-in collection

Opt-in collection

Strengthen your 1st Party Data with qualified and GDPR-compliant prospects

Data First Party
Data Enrichment
Contest and Surveys

Contest and Surveys

Engage, convert, and collect high-quality first-party data through interactive, fully customizable experiences

Data First Party
Lead Generation
Comparators

Comparators

Generate high-intent leads and consistent volumes through comparison journeys designed to inform, qualify, and convert

Lead Generation
Data qualification
Multichannel Programmatic Advertising

Multichannel Programmatic Advertising

Extended visibility and precise targeting to boost conversions.

Automation
Data
Targeting

Tech expertise for every campaign

A robust and scalable infrastructure designed to ensure data quality, secure delivery, and reliable performance across all campaign types.

Data quality, validation & deduplication

All collected data and interactions are processed through real-time validation and deduplication mechanisms. This ensures that only valid, authentic clicks and leads are counted and billed, while duplicates or invalid records are automatically excluded, guaranteeing consistent data quality across all campaigns.

Flexible and secure transmission

Campaign outputs are delivered according to your technical and operational preferences: SFTP, real-time APIs, secure files, or direct platform integrations. Our delivery methods adapt seamlessly to your existing tools and workflows.

Guaranteed data security & compliance

All data flows are encrypted and handled through GDPR-compliant processes. From collection to retransmission, strict security protocols ensure confidentiality, integrity, and protection of sensitive information at every stage.

Advanced tracking, scoring & fraud control

Our proprietary tracking technologies combine behavioral analysis, scoring logic, and anti-click fraud filters (up to 20% of clicks excluded) to secure performance measurement. Invalid or suspicious interactions are automatically excluded, allowing you to focus on authentic engagement and rely on actionable, trustworthy reporting.

Our end-to-end methodology

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Definition of an activation strategy aligned with your objectives and KPIs.

Selection of the most relevant audience segments based on accuracy, intent, and context.

Design of digital assets and orchestration of the most relevant solutions and channels by specialized teams.

Real-time monitoring, detailed reporting, and continuous optimization based on performance measurement.

They trust us

4.9/5
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“For four years, our agency Les Causantes has relied on Dataventure to support Decathlon with traffic acquisition challenges, highlighting their strong emailing expertise. Dataventure acts as a true consulting partner, delivering tailored solutions and optimizing campaigns with great responsiveness and rigor.”

Baptiste Canis
CEO & Co-founder, Les Causantes

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

White letters SFR on a black square background.
Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

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Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

Black and white logo of Publicis Groupe with the text stacked in two lines.
Lucie Tachdjian
Publicis Media