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(Solution)Data Appending

Enrich your databases through multi-channel appending powered by proprietary and partner data to boost contactability, segmentation, and performance.

Enrich and maximize the relevance of your customer data

Data appending enables brands to enrich their existing databases by adding complementary data points sourced from proprietary and partner environments. At Dataventure, data quality is a cornerstone of everything we build. We activate multi-channel appending operations designed to enhance data quality, expand audience knowledge, and improve activation performance across acquisition, CRM, and media strategies. The result: accurate, up-to-date data that boosts contactability, improves deliverability, sharpens segmentation, and drives stronger ROI.

Drive To Store
Drive-To-Web
Lead Generation
Stack of business cards with purple top card showing contact details for John Doe and buttons labeled Buyer persona, Opt-in, and Score.
Segmentation criteria
+40
Opt-in profiles
+100M
GDPR-compliant partners in Europe
+1000

Designed around your objectives

Increase the value of your databases with validated, complementary data points that improve relevance, usability, and activation potential.

Improve customer knowledge with enriched socio-demographic, geographic, intent, and behavioral attributes to better segment your audiences.

Strengthen deliverability and compliance by relying on accurate, controlled, and continuously updated data sources.

Leverage richer, cleaner data to improve targeting efficiency and performance across PRM, CRM, and media activations.

The strengths of data appending

Quickly enrich your databases without changing existing acquisition flows.
Access deeper audience insights to build more precise and actionable segments.
Direct impact on activation performance.
Benefit from +40 segmentation criteria.

Tailor-made segments for every campaign

Leverage a multi-channel data enrichment solution to enhance message personalization and optimize campaign effectiveness based on the following criteria:​

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Geographic & socio-demographic

Catchment areas, geomarketing data, income, housing, family.

Behavioral

Web browsing scoring, detected interests, campaign responsiveness.

Declarative

Age, gender, purchase intentions, life moments, look-alike audiences.

Tech expertise for every campaign

A robust and scalable infrastructure designed to ensure data quality, secure delivery, and reliable performance across all campaign types.

Data quality, validation & deduplication

All collected data and interactions are processed through real-time validation and deduplication mechanisms. This ensures that only valid, authentic clicks and leads are counted and billed, while duplicates or invalid records are automatically excluded, guaranteeing consistent data quality across all campaigns.

Flexible and secure transmission

Campaign outputs are delivered according to your technical and operational preferences: SFTP, real-time APIs, secure files, or direct platform integrations. Our delivery methods adapt seamlessly to your existing tools and workflows.

Guaranteed data security & compliance

All data flows are encrypted and handled through GDPR-compliant processes. From collection to retransmission, strict security protocols ensure confidentiality, integrity, and protection of sensitive information at every stage.

Advanced tracking, scoring & fraud control

Our proprietary tracking technologies combine behavioral analysis, scoring logic, and anti-click fraud filters (up to 20% of clicks excluded) to secure performance measurement. Invalid or suspicious interactions are automatically excluded, allowing you to focus on authentic engagement and rely on actionable, trustworthy reporting.

A fully integrated creative studio

From strategy to execution, we design, build, and optimize assets that perform.

Collage of digital marketing newsletters for travel deals, fashion collections, cybersecurity discounts, and beauty tips.

Design & conception

We design channel-ready creatives adapted to real activation constraints. From emailing visuals and SMS kits to landing pages, mobile mini-sites, and advertising formats, our studio creates responsive assets that capture attention while staying fully aligned with your brand and message.

Innovation

We explore new formats, conversational journeys, and modular creative systems to continuously renew engagement. Innovation is embedded in our creative process to support evolving uses, channels, and campaign objectives.
Collage of digital marketing newsletters for travel deals, fashion collections, cybersecurity discounts, and beauty tips.

Web integration

Our teams turn creative concepts into reliable, interactive experiences. HTML emailing, responsive websites, mobile assets, and platform-ready integrations are developed to ensure flawless delivery across devices, environments, and activation tools.

Performance & accessibility

We run A/B testing and continuous optimization while ensuring compliance with digital accessibility standards, enabling inclusive, high-performing experiences across all audiences.

ClubMed

Ensuring brand visibility and optimal ROI during the sales season

Conforama

Ensuring brand visibility and optimal ROI during the sales season

Société Générale

Driving lead generation in a hyper-competitive, fraud-prone environment

They trust us

4.9/5
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“For four years, our agency Les Causantes has relied on Dataventure to support Decathlon with traffic acquisition challenges, highlighting their strong emailing expertise. Dataventure acts as a true consulting partner, delivering tailored solutions and optimizing campaigns with great responsiveness and rigor.”

Baptiste Canis
CEO & Co-founder, Les Causantes

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

White letters SFR on a black square background.
Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

Black and white icon showing a person with an outstretched arm holding a calculator displaying a dollar sign.
Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

Black and white logo of Publicis Groupe with the text stacked in two lines.
Lucie Tachdjian
Publicis Media