For several years now, SMS marketing has been a must-have communication channel. It allows you to reach a large audience, with an average read rate of 98% — and 9 out of 10 SMS are read immediately upon receipt.
To scale your marketing reach, you can send bulk SMS messages. These tools streamline campaign management and improve efficiency. In this guide, discover the key advantages of sending bulk SMS via the internet.
Why Use Bulk SMS?
Looking to boost your marketing efforts? Here are 8 great reasons to use a bulk SMS solution:
1. Easy Contact Import
Bulk SMS tools let you easily import contacts from various formats like Excel or CSV. Duplicate entries are automatically removed. Contact list cleaning and updates are fully automated, saving your team valuable time.
2. GDPR Compliance
To comply with the General Data Protection Regulation (GDPR), recipients must give their consent (opt-in). Examples of compliant wording include:
- “I agree to receive SMS offers from Company X.”
- “I agree to share my number with Company X’s partners [link] for commercial SMS.”
Bulk SMS platforms automatically include the "STOP SMS" opt-out at the end of your messages — even when using a custom sender name. Users just reply “STOP” to unsubscribe. Some platforms send a confirmation message or use an unsubscribe link instead.
Note: This rule applies to commercial messages, not informational SMS (e.g., order confirmations or appointment reminders).
3. SMS Scheduling
Bulk SMS platforms allow you to schedule messages for specific dates and times with just a few clicks.
Commercial SMS can’t be sent:
- Between 8 p.m. and 8 a.m. on weekdays
- On Sundays and public holidays
4. 100% Automated Campaigns
With a marketing automation tool, SMS campaigns can be triggered automatically. Use cases include:
- Welcome messages
- Purchase confirmations
- Promo codes for hesitant customers
- Satisfaction surveys
- Appointment reminders
These automated flows help nurture customer relationships.
5. Personalization
SMS messages can be highly customized — including sender name, first name, last name, etc. Instead of a generic number, recipients see your brand name, increasing trust and engagement.
SMS campaigns are quick to create and send. With high deliverability rates (95% received in under 10 seconds; 99% within 10 minutes), they ensure fast reach. Costs are also low and decrease with volume — just a few cents per SMS.
6. Link Tracking
You can embed short links in your SMS pointing to:
- Your website
- A quote request form
- A white paper download
- Your app
- Social media
- Contests
With transparent link tracking, you’ll know exactly who clicked. Monitor real-time user journeys and follow up only with those who didn’t convert.
You’ll also get detailed stats: total sends, delivery rates, responses, opt-outs, etc.
Want to take it further? Try rich SMS — linking to landing pages with images, videos, interactive maps, logos, or even audio content.
7. Smart Audience Targeting
Bulk SMS solutions offer advanced segmentation features. You can filter by location, behavior, or custom criteria.
Geotargeted SMS campaigns let you reach contacts physically near your business or in a specific area. These require double opt-in (permission to receive messages and be geolocated).
8. Versatile Use Cases
Bulk SMS fits many business goals:
- Lead conversion
- Customer loyalty
- Informing contacts
- Upselling
- Emergency alerts
- Promotions
Most bulk SMS tools can integrate with your CRM. APIs allow direct syncing of contact data — no manual imports needed.
Why Choose Dataventure for SMS Marketing?
With Dataventure, engage your audience through Interactive SMS Campaigns. Here's what sets us apart:
- Expertise in SMS marketing — from content to targeting, aligned with your objectives (drive-to-store, promotions, lead generation, etc.)
- In-house creative and tech studio — for optimized text, landing pages, and mobile microsites
- Exclusive databases and partner access
- Precise geotargeting by postal code, INSEE code, or IRIS
- Campaigns at local, multilocal, or national levels
- Multichannel scenarios to amplify your message
Ready to launch your custom Interactive SMS campaign?
Contact Dataventure, your partner in Data and Performance Marketing.
