Drag

(Industries)Energy

Performance-driven marketing in a highly regulated and competitive market

Marketing activation adapted to energy and utilities constraints.

Energy and utilities markets are undergoing rapid transformation, driven by price volatility, regulatory pressure, and changing consumer behaviors. Customers compare offers more frequently, switch providers more easily, and expect clear, transparent communication across digital and local touchpoints.

In this context, brands must combine acquisition performance, compliance, and long-term relationship management to generate qualified demand, support conversion, and retain customers in an increasingly competitive environment.

Drive-To-Web
Lead Generation

Addressing energy & utilities challenges

Regulatory constraints, data protection rules, and consent management strongly frame how customer data can be collected, activated, and reused.

Highly competitive markets and price comparison platforms increase pressure on acquisition costs and switching rates.

Complex offers and low differentiation make clarity, pedagogy, and trust essential to conversion.

Legacy systems and fragmented customer data limit personalization and real-time activation across channels.

Our concrete solutions

01
00
Email Marketing & Performance

Email Marketing & Performance

Transform your targeted email campaigns into measurable results

Drive-to-web
Lead Generation
Social Advertising Performance

Social Advertising Performance

Accelerate qualified traffic and exclusive lead acquisition through high-performing social activations powered by Dataventure’s data, creative and media expertise.

Lead Generation
Drive-to-web
Opt-in collection

Opt-in collection

Strengthen your 1st Party Data with qualified and GDPR-compliant prospects

Data First Party
Data Enrichment
Targeted direct marketing

Targeted direct marketing

Rent & Activate high-value audiences across email, mobile, postal and telemarketing to drive qualified acquisition at scale

Lead Generation
Data-Driven
Contest and Surveys

Contest and Surveys

Engage, convert, and collect high-quality first-party data through interactive, fully customizable experiences

Data First Party
Lead Generation

They trust us

4.9/5
01
00

“For four years, our agency Les Causantes has relied on Dataventure to support Decathlon with traffic acquisition challenges, highlighting their strong emailing expertise. Dataventure acts as a true consulting partner, delivering tailored solutions and optimizing campaigns with great responsiveness and rigor.”

Baptiste Canis
CEO & Co-founder, Les Causantes

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

White letters SFR on a black square background.
Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

Black and white icon showing a person with an outstretched arm holding a calculator displaying a dollar sign.
Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

Black and white logo of Publicis Groupe with the text stacked in two lines.
Lucie Tachdjian
Publicis Media

Our success cases

SFR

SFR

How to reduce the cost of acquisition by almost 80% ?

Data First Party
PRM/CRM Activation
Société Générale

Société Générale

Driving lead generation in a hyper-competitive, fraud-prone environment

Lead Generation
A/B Testing
Decathlon

Decathlon

How to reduce the cost per visit by 50% while maximizing qualified traffic to the website?

Drive-to-web
Hyper-targeted activations