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(Expertise)PRM/CRM Consulting

Turn customer relationships into a sustainable growth engine

Talk to an expert
Talk to an expert
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From conversion to long-term customer value

Advanced segmentation, scoring optimization, personalized journeys, and tailored content allow brands to create meaningful, consistent interactions and retain full ownership of the customer relationship.

At Dataventure, we support brands in designing, deploying, and optimizing PRM / CRM strategies that drive measurable performance across conversion, loyalty, and long-term value. Our approach connects data, strategy, technology, and activation to maximize Customer Lifetime Value, reduce acquisition costs, and build durable customer relationships across the entire lifecycle, from prospect nurturing to repeat purchase and retention.

Three smartphones displaying different pages of Myélia skincare website, showcasing product promotions, images of models, product categories, beauty tips, and welcome offers.
Customer lifetime value uplift
+25%
Customers converting after a personalized experience
50%

Maximize performance accross the funnel

Accelerate growth from prospects to customers

Collect and structure qualified prospects through combined acquisition levers, feeding PRM strategies with first-party data and actionable signals to speed up conversion.

Strengthen conversion at key moments

Nurture and convert prospects through automated journeys, scoring models, and personalized content activated at the right behavioral and transactional moments.
Pixel art style purple icon of a circular arrow forming a loop, symbolizing repeat or refresh.

Build loyalty and repeat purchase

Activate customer data to retain, upsell, and cross-sell through relational programs, predictive segmentation, and continuous engagement strategies.

Reduce churn and reactivate value

Identify at-risk profiles, detect disengagement signals, and deploy targeted reactivation and anti-churn scenarios to protect long-term value.

Activate first-party data as a growth engine

Design customer strategies driven by value, not volume

Build durable performance across the customer lifecycle

A complete PRM / CRM approach

From data diagnosis to brand-building activation.

Let’s talk
Let’s talk
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Data & CRM audit

Assess data quality, structure, and compliance to build reliable foundations for performance and brand trust.

Identification of untapped customer value

Reveal growth opportunities across prospects and customers by analyzing behaviors, intent, and lifetime value drivers.

Omnichannel PRM / CRM strategy

Design coherent, personalized journeys that align performance objectives with brand desirability across every touchpoint.

Full-funnel activation roadmap

Activate welcome, nurture, conversion, loyalty, and reactivation scenarios to drive engagement, preference, and long-term value.

Vendor-agnostic by design

Salesforce · HubSpot · Adobe · Braze · Selligent · Klaviyo · Brevo · and more.

Activation levers to amplify PRM/CRM strategies

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CRM activation & performance monitoring

CRM activation & performance monitoring

Activate a PRM and CRM strategies through a structured, data-driven execution framework.

Data Activation
Automation
Opt-in collection

Opt-in collection

Strengthen your 1st Party Data with qualified and GDPR-compliant prospects

Data First Party
Data Enrichment
Data Appending

Data Appending

Enrich and strengthen your databases with accurate, multi-lever data to boost contactability, segmentation, and performance

Precision segmentation
Opt-in enrichment
Data First Party

Data First Party

Large-scale opt-in profile acquisition at lower costs via proprietary and partner platforms.

PRM/CRM Activation
Opt-in enrichment

Integrated expertise across the entire CRM value chain

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Customer strategy, segmentation logic, KPIs, and lifecycle design.

CRM architecture, data flows, automation, deliverability, and integrations.

Scenarios, triggers, personalization, campaign orchestration.

A/B testing, monitoring, reporting, and continuous optimization.

They trust us

4.9/5
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“Dataventure has supported us for over a year in the operational deployment of our CRM strategy. Their expertise accelerated our performance: improved processes, modernized email templates and tactical activations across key markets. These actions directly increased our lead generation and revenue.”

Europcar logo featuring a stylized green and black design with 'europcar' text in lowercase letters.
Julien Hénault-Jamet
Head of CRM & App Growth, Europcar Mobility Group

"In a highly competitive market, we work with Dataventure on our emailing campaigns. Their expertise optimized our strategies: higher qualified traffic, increased add-to-cart rate and stronger conversions. Professionalism, responsiveness and tailored solutions make them a reliable partner."

White letters SFR on a black square background.
Ismail Ouadah
Traffic Manager, SFR

“We have worked with Dataventure for several years on targeted emailing campaigns aimed at converting new clients. This partnership has helped us optimize our campaigns and reach our goals. We value their expertise, professionalism and tailored solutions, which strengthen our marketing performance.”

Tanguy Hemon
Head of Acquisition, Club Med

"We have collaborated for years on acquisition emailing strategies. Working with Dataventure and Carolane is a pleasure: responsive, professional, serious and delightful. Despite challenges (market, competition, regulations), Dataventure always manages to move things forward to keep us profitable and performing. Great team!"

Maud Chevreuil
Société Générale

“We turned to Dataventure for traffic and lead acquisition. We now also rely on them for international growth. Adventure helps us increase our customer base, revenue and ROI. We reach a new audience and grow our sales.”

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Julie Berreby
E-Marketing Manager, Aubade

“Collaboration with Dataventure focused on real-estate projects via emailing. Good performances, even if large volumes make objectives harder to reach. The quality of insights helps optimize future campaigns. This service enabled us to reach lead and appointment targets.”

Black and white logo of Publicis Groupe with the text stacked in two lines.
Lucie Tachdjian
Publicis Media