Converting prospects via SMS marketing isn’t always straightforward. To facilitate lead conversion, Cardata developed an exclusive method: SMS OneClick. In this article, discover everything you need to know about this format.
What Is SMS OneClick?
SMS OneClick is Cardata’s proprietary technology designed to accelerate lead conversion. It does not require any form or manual data entry from the recipient. Instead, the SMS contains a short, encrypted or personalized URL embedding the data.
At Dataventure, we leverage data intelligence to power your targeting strategy. To build a dedicated campaign audience, we combine:
- Socio‑demographic criteria: age, gender, income, family status, etc.
- Behavioral and intent data: web navigation scoring, sector preferences, responsiveness, stated purchase intentions.
- Geographic criteria: postal codes, INSEE or IRIS codes — enabling local, multi‑local, or national campaigns.
When the recipient clicks the link, they are directed to a mobile landing page optimized for conversion. The OneClick call-to-action (CTA) submits data automatically via a secure web service into your CRM — no manual form fill required.
Additional Modules Offered by Dataventure to Boost SMS Campaign Performance
- Store locator: direct users to the nearest shop
- Video content: autoplay promos
- Interactive experiences: gamification, scratch‑card messages, and more
- Content showcases: offers browsable via swipe or scroll
- Custom data‑collection forms: gather detailed lead information when needed
What Are the Benefits of SMS OneClick?
- With only 160 characters, an SMS is naturally limited — adding a link allows you to provide fuller information and showcase your offer more effectively.
- The link is tracked, enabling real‑time monitoring of campaign metrics: deliverability, delivery speed, click‑throughs, conversions, unsubscribe rate, etc.
- Having a single link simplifies the user’s decision: there is no confusion about where to click, which increases engagement.
- Typical SMS marketing campaigns average a 20 % click-through rate and a 60 % recall rate. SMS OneClick improves lead-to-action conversion — ideal for booking meetings, sharing promo codes, etc.
- Data is pre-filled — recipients don’t need to enter anything, which lowers friction and increases conversions.
- Precise geo‑targeting lets you tailor campaigns based on audience location. Available campaign settings:
- Local — target a specific area (e.g., around a single store or region)
- Multi‑local — target several catchment areas at once (e.g., network of shops)
- National — reach a wider audience for drive-to-web or lead‑generation campaigns
- Local — target a specific area (e.g., around a single store or region)
Three Acquisition Strategies Using Enriched SMS
Depending on your goals, you can deploy:
- Drive-to-Web: For e‑commerce or online services — national targeting combined with socio‑demographic and behavioral segmentation.
- Drive-to-Store: For physical stores — precise geo‑targeting by postal, INSEE or IRIS code to promote local offers, store openings, or regional promotions.
- Lead Generation: For long‑sales-cycle industries (automotive, real estate, equipment…), set up a national or localized campaign with a mobile micro-site to capture qualified leads.
Simple 3‑Step Process to Launch an SMS OneClick Campaign
- Define a custom audience segment.
- Create your SMS content, campaign flow, and a mobile mini-site if needed.
- Schedule your campaign and monitor performance (traffic, conversions, etc.).
Tips to Write an Effective SMS OneClick Message
- Be clear and concise — keep within 160 characters, avoid complex wording.
- Highlight the single link pointing to your landing page or offer.
- Personalize the sender name — use your company or brand name instead of a random number.
- Personalize the message itself with recipient’s first name, surname, or courtesy title for better engagement.
If you wish to engage your target audience with impact: choose SMS marketing. With Dataventure, make your messages interactive and direct clicks toward your site or point of sale. We help you define your audience among millions, and deploy local, multi-local, or national campaigns in minutes. Contact us!
