Ensuring brand visibility and optimal ROI during the sales season
Overview
Caroll, the flagship brand of the Beaumanoir group and a client since 2022, has ambitious ROI targets during the peak winter sales period, a key commercial event for all players in the retail and fashion sectors.
Key objectives
Brand
Drive-to-Web
Drive Sales
Our solutions
Our strategy focuses on constantly optimizing campaigns with a view to maximizing the profitability of operations throughout the sales period.
Integrated support
Targeting & testing
Cross-database deduplication and targeting of women with an affinity for fashion, using fashion interest segments identified by our partners and in our proprietary database to maximize relevance and responsiveness.
Email Marketing
Launch of a multi-stage email campaign covering all markdowns. Implementation of A/B testing of creative assets to maximize performance.
Distribution & optimization
Monitoring of real-time distribution performance and adjustment of mailing volumes based on actual conversions obtained per database for controlled commercial pressure.
Data Orientation
Data Orientation
Main results
Throughout the winter sales period, Dataventure partnered with Caroll to continuously optimize campaigns and maximize profitability. Thanks to this data-driven approach, Caroll successfully met its sales objectives during a decisive time for the retail industry.
Testimonials
"The emailing campaign run with Dataventure during the sales period generated qualified, incremental and ROI-positive traffic, strongly contributing to revenue and new customer acquisition. It represented 19% of paid traffic revenue. This success was driven by Dataventure’s expertise and precise targeting."
