How can we maximize the attractiveness of the new Lexus LBX while generating qualified leads at a controlled cost?
Overview
Present in a highly competitive premium automotive market, Lexus relies on the strength of its brand and on a long-term partnership with Dataventure to support its acquisition challenges. The launch of the new Lexus LBX stands as a key strategic moment for the brand, with the need to strengthen its attractiveness among new audiences while maintaining high performance standards.
Key objectives
Lead Generation
Drive-to-Store
Conversion
Our solutions
Dataventure implemented a data-driven acquisition strategy combining advanced audience targeting, social selling and performance-based emailing. The approach was designed to capture qualified leads through dedicated landing pages and seamlessly integrate them into Lexus’ CRM, supporting both conquest and conversion objectives.
Integrate creative support
Data & targeting
Deployment of a data targeting strategy based on the segmentation of high-intent CSP+ profiles (25–45 years old) interested in premium SUVs, combined with segmentation of owners of competing vehicles older than three years.
These audiences were built using proprietary data and intention-based signals.
Brand content & Social activation
Activation of Social Selling and CPL-based emailing campaigns for lead generation.
Social campaigns were deployed on Meta in co-branding Lexus x LeVendeurAutomobile, leveraging multiple formats (static and video) and managed by Dataventure’s media buying team. Audiences were activated through customer match mechanisms using Dataventure’s proprietary and intention-based data.
The campaigns were managed by our media buying team, with redirection to a dedicated landing page featuring the brand's colors.
Lead capture & conquest
Implementation of lead generation mechanisms via emailing and dedicated landing pages.
Leads were collected using forms integrated into a dedicated landing page, with automatic transfer of generated leads to the customer CRM using proprietary Leadflow technology.
Data Orientation
Data Orientation
Main results
For the launch of the New Lexus NX, we implemented a highly targeted multi-channel acquisition strategy combining SMS OneClick®, high-performance emailing and social selling to connect with potential buyers and drive them from initial interest to dealership visits. By integrating generated leads directly into Lexus’ CRM and continuously optimizing our activation approach, we effectively supported Lexus’ goals of boosting both lead quality and conversion outcomes.
Testimonials
