The Success Story
Since 2017
The objectives
Reducing impact
inbox saturation during peak periods such as Black Friday
Generate additional traffic
and increase conversions on the site
Transforming prospects' interest
in concrete purchasing actions, by deploying the best offer to audiences with the greatest affinity for the products and the brand
Our solution
Setting up a dedicated emailing strategy
Data and Targeting
Selections of the most appealing bases by combining declarative & behavioral targeting via our data history of over 10 years.
Distribution and Creation
Implementation of upstream and cross-base deduplication to limit pressure on addresses. In parallel, support in optimizing and creating templates ensures that each campaign is visually engaging and adapted to target expectations, while maintaining a responsive design and adhering to the essential criteria of the communication channel.
Monitoring and Analysis
Real-time monitoring enables us to adjust sending strategies in line with observed performance, optimizing campaign reach and effectiveness. The conclusion of each campaign is marked by a detailed performance analysis, aimed at identifying opportunities for improvement and maximizing the impact of future initiatives.
Results
12%
Open rate
5%
Reactivity rate
+70
Campaigns conducted
4
ROI
Have a project in mind?
Contact us!
Do you have an idea, a project, a question?
Let's talk about it and start a great adventure together!
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