The Success Story
The objectives
Increase site traffic
during promotional highlights
Improve conversion rates
on the site via acquisition emailing campaigns
Stand out from the crowd
saturated inboxes and busy editorial schedules, especially during intensive periods such as Black Friday
Our solution
Proactive strategy and comprehensive 360° marketing support
Assets Créa Emailing
Based on an analysis of KPIs & heatmaps from previous campaigns, our Dataventure studio creates and integrates a template respecting the channel and consumer expectations.
Data and Targeting
- Selection and booking of bases according to our history over the previous 2 months & Black Friday 2021.
- Launch of a pre-Black Friday event to check base appetite before the big day.
Broadcast
- Adjustment of the selection of bases to be prioritized on the broadcast day.
- Start dispatch in the morning to prevent delays in deliverability.
Monitoring and analysis
- Real-time performance monitoring to adjust campaign settings if necessary.
- The plus: capping of mailings to impose a volume of clicks that must not be exceeded.
Results
8,9%
Reactivity rate
12,9
ROI
2,9%
processing
"Today, the results are in, with sales up +426% per year. sales to 2021the partnership continues, with the hope and certainty ofimprove these results over the coming years!
Julie Berreby - E-marketing manager
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