The Success Story
by Carte Noire
Christmas 2021
The objectives
Boost sales
of coffee beans in store this holiday season
Effectively targeting the general public
and offer an exceptional customer experience with attractive coupons
Deploy a turnkey solution using three levers
co-registration, emailing CPL, and SMS OneClick® to maximize reach and consumer engagement
Our solution
Our strategy is based on constant campaign optimization, with a view to
maximizing the profitability of operations over the entire sale period.
Emailing CPL
Distribution of a targeted email from our proprietary databases, specifically aimed at the advertiser's core target, accompanied by an attractive design and relevant messages. This action is followed by a redirection to a dedicated landing page, enabling leads to be qualified by downloading a discount coupon, thus optimizing interaction with the user.
Co-registration
Distribution of our co-registration module in the brand's colors, enabling significant lead acquisition at reduced cost.
SMS OneClick®
We deployed targeted SMS messages to specific segments, accompanied by encrypted links to instantly record user information on activation. This approach improves redirection efficiency and conversion on the promotional landing page, created in its entirety to ensure a harmonious user experience.
Results
38%
click-through rate
SMS
11%
open rate
email
37K
leads collected
coreg & email
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Let's talk about it and start a great adventure together!
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