The Success Story
The objectives
Increase engagement and interest
customers using interactive catalogs included in email kits, which provide a user experience to browse catalogs virtually
Continuously improve campaigns
Through the analysis of detailed post-campaign reviews, identifying specific areas for improvement of content and marketing tactics
Transforming prospects' interest
through activations to boost campaign effectiveness and drive conversion
Our solution
Maximize in-store traffic through campaigns drive-to-store geolocated.
Emailing
Emailing campaigns are segmented according to geographical criteria, allowing for a detailed evaluation of performance. Content creation, from design to integration, follows strategic recommendations to increase engagement and performance. This strategy ensures the relevance and effectiveness of the messages, meeting the specific expectations of the target audience.
Data and Targeting
Counting around the stores concerned over a radius of 5 to 20 km depending on the targeted territory.
Distribution and Optimization
Our delivery approach optimizes cost and reach through a CPM and a rigorous selection of addresses, aiming for a high open rate. This method ensures efficient distribution and maximum impact of the campaigns.
Results
6
Location-based operations
20%
Clicks on catalog CTAs
39K
Visits generated
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