The Success Story
Since June 2021
The objectives
Increase brand visibility
to reach a wider audience
Improve conversion rates
by encouraging the target audience to take specific actions
Preserve and improve brand deliverability
and its long-term reputation
Our solution
Maximize lead generation on brand highlights.
Emailing
Campaigns distributed with continuous monitoring and optimization of KPIs over time. We also created and integrated mail kits, landing pages and welcome emails adapted to the lever's requirements. To guarantee the effectiveness of our campaigns, we tested different template formats to verify the appetence of Internet users.
Data and Targeting
Deduplication was introduced upstream to guarantee high-quality prospect collection while minimizing pressure on addresses and preserving deliverability. At the same time, a pool of partner databases was defined, in line with customer targeting. To optimize customer profitability, we also adjusted remuneration over the course of the partnership, while preserving partners' interests.
Distribution and Optimization
Deployment of targeted SMS messages to specific segments, accompanied by encrypted links to instantly record user information on activation. This approach improves redirection efficiency and conversion on the promotional landing page, created in its entirety to ensure a harmonious user experience.
Results
65M
shipments made
3%
reactivity rate
137k
visits generated
99%
mail kits produced by our studio
79K
leads generated
"I've worked with Dataventure on email collection and acquisition issues for various companies including SFR, Tui and Karavel promovacances. Dataventure has always demonstrated its expertise in collection, email acquisition and its ability to generate positive and rapid results. Dataventure regularly stands out from its competitors thanks to its speed of execution."
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