The Success Story
Since December 2016
The objectives
Create a qualified prospect database
to be converted over time via red thread campaigns
Boost site visits
during peak periods to maximize the ROI of operations at time T
Our solution
2-step strategy to create a prospect base & boost on-site traffic
Emailing
Definition and evolution of remuneration in the lead and click for optimal distribution while controlling the advertiser's profitability over the course of the partnership.
Data and Targeting
Technical and legal support ensured compliance with the GDPR, while the definition of a pool of partner databases adapted to Voyages E.Leclerc's customer targeting has been carried out. The implementation of upstream deduplication preserved the quality of leads while guaranteeing deliverability.
Distribution and Optimization
Real-time performance monitoring and adjustment of shipment volumes on the best performing partners were carried out. The post-operation reviews provided insights to optimize future Voyages E.Leclerc campaigns.
Results
1M
visits generated
1,5
ROI
50%
of the collected prospect database
"We work with Adventure Conseil on prospect acquisition or mailing campaigns in the CPC. The campaigns are generally quite effective, so we regularly renew marketing actions with Adventure to achieve our collection or traffic objectives. »
Jean-François Griffoul Client – Head of eCommerce President of XTF
Have a project in mind?
Contact us!
Do you have an idea, a project, a question?
Let's talk about it and start a great adventure together!
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