For several years now, SMS marketing has been an essential communication channel. Itreaches large numbers of people, with a read rate of 98%. 9 out of 10 SMS messages are read immediately once received.
To increase the coverage of your campaigns, you cansend bulk messages. Bulk SMS solutions simplify campaign management and organization. They're highly efficient, saving you time and boosting productivity. In this guide, discover the benefits of sending bulk SMS messages over the Internet.
What's the point of bulk SMS?
Want to boost your marketing activities? Here are 8 good reasons to opt for abulk SMS solution.
1. Simplified import of contacts
With abulk SMS solution, you can easily import all the contacts you need. Various formats are available: Excel, CSV, etc. Duplicates are deleted automatically. To save you time, contact cleaning and list updating are fully automated.
2. Compliance with regulatory requirements
To comply with the General Data Protection Regulation (GDPR), mobile numbers must be. opt-in. In other words, recipients have given you their consent. This consent is obtained through statements such as :
- " I agree to my mobile number being used to receive offers from company X by SMS ".
- " I agree to my mobile number being passed on to the partners [link to list of partners] of company X for the purposes of commercial prospecting by SMS ".
Bulk SMS services automatically include "STOP SMS " at the end of your messages. It's added even if you use a personalized sender name. The user simply sends "STOP" to the number indicated to unsubscribe. Depending on the software, a confirmation may be sent to the recipient. This feature can be replaced by an unsubscribe link.
This rule applies to commercial SMS messages, but not to messages of an informative nature. For example, an order confirmation or an appointment reminder.
3. SMS dispatch planning
With abulk SMS solution, you can plan the precise date and time of sending in just a few clicks. Please note that commercial SMS messages cannot be sent:
- Between 8 p.m. and 8 a.m., weekdays ;
- Sunday;
- Public holidays.
4. 100% automated SMS sending
Would you like to automate your SMS mailings? With a marketing automation tool, it's possible. Automated SMS campaigns can be used to :
- Welcome a customer;
- Confirm a purchase ;
- Send a discount code to hesitant customers;
- Conducting a satisfaction survey ;
- Remind an appointment.
They enable us toanimate customer relations.
5. SMS personalization
Messages can be personalized down to the smallest detail: sender field, surname, first name, etc. Instead of seeing an impersonal number, recipients see the name of your company or brand directly. Personalized SMS messages make customers more interested in reading your messages. They feel more involved in the content.
Creating SMS marketing campaigns is quick and easy. Messages are highly deliverable. 95% of SMS messages are received in 10 seconds or less, and 99% in less than 10 minutes. Rates are degressive according to volume sent. In all cases, the cost of an SMS is no more than a few euro cents.
6. Link tracking
In your messages, you can include short links to: your website, your mobile app, a quote request form, a white paper download, your social networks, a competition, etc.
By opting for link tracking (transparent to the user), you can observe recipient behavior. You know exactly which prospects or customers clicked on your link. This enables you to follow their progress in real time. You can also follow up only those recipients who have not taken the expected action.
Get detailed statistics on your SMS marketing campaigns: number of sends, deliverability rate, responses, unsubscribes, etc.
In addition to link tracking, why not opt for the creation of rich SMS messages? Links to landing pages with images, videos, interactive maps, logos, visual or audio content, mobile mini-sites... The enriched SMS lets you say more than with a classic message.
7. Efficient targeting of recipients
Abulk SMS solution helps you target/segment your contact lists with precision. Geolocation-based SMS campaigns enable messages to be sent to recipients passing through or present in a given geographical area. They require a double opt-in: authorization to send the message and geolocation.
8. A multi-purpose solution
SMS campaigns meet all your business challenges:
- Converting leads ;
- Building customer loyalty;
- Inform contacts ;
- Multiply additional sales;
- Alert customers in case of emergency;
- Send promotions, etc.
Good to know Mostbulk SMS solutions solutions can be synchronized with your CRM. An API allows you to integrate contact information directly into your commercial SMS. You no longer need to manually import your lists.
Why choose Dataventure's SMS marketing solution?
With Dataventure, boost the engagement of your core target audience by creating your own Interactive SMS campaign. Discover the benefits of our SMS marketing solution:
- Total mastery of SMS leverage. Our experts make text and targeting recommendations according to your marketing objectives: point-of-sale traffic, promotional offers, lead generation, etc.
- An integrated creative & tech studio. The result is better marketing support for you. We can help you with all your advertising: text messages, landing pages and conversion-optimized mobile mini-sites.
- Dataventure has its own databases and/or partners;
- Geographic breakdown/geotar based on postal code, INSEE or IRIS ;
- Design local, multi-local or national SMS marketing campaigns;
- A multi-channel scenario to amplify your message.
Would you like to launch your own tailor-made Interactive SMS campaign? Contact Dataventure your Data and Performance Marketing expert.
