Successfully converting leads via SMS marketing isn't always easy. To help you convert leads, Dataventure has developed an exclusive new method. It's called SMS OneClick. In this article, find out all you need to know about this exclusive format.
What is SMS OneClick?
SMS OneClick is a proprietary technology from Dataventure. It is designed to accelerate lead conversion. It requires no forms or data entry by the recipient. In the SMS, affinity targeting and an encrypted/personalized short URL embed the data.
At Dataventure, we put Data knowledge at the service of your targeting strategy.
To create an audience dedicated to an SMS campaign, we combine declarative and behavioral approaches:
- Socio-demographic criteria: age, gender, income, family, etc. ;
- Behavioral criteria and intentions: web browsing scoring, sector appetence, reactivity, declarative purchase intentions;
- Geographic criteria: zip codes, INSEE codes, IRIS codes, local, multi-local or national campaigns.
A mobile landing page is designed to maximize conversion. A OneClick call-to-action (CTA) is inserted for lead escalation, with a Primary Domain Controller (PDC) without input. Contact data is transmitted in WS format to the CRM.
What you need to know : What other modules does Dataventure offer to boost the performance of your SMS campaigns?
- Store locatif - local transplanting: store contact details, access ;
- Videos: promote your offers with autoplay videos;
- Animations: interactive experiences, gamification, scratch tickets, games, etc. ;
- Content: highlight your various offers by swiping and/or scrolling ;
- Collection forms: recovery of prospect contact details, customized qualification questions.
What are the advantages of SMS OneClick?
160 characters are not always enough to convey the desired message. Inserting a link allows you to say more, to present the offer in greater detail. The link inserted in the SMS is tracked. Campaign performance can be tracked in real time : delivery rate, delivery speed, click-through rate, conversion rate, unsubscribe rate, etc.
The contact is encouraged to click as there is only one link. This improves their understanding of the SMS. The recipient doesn't have to wonder which link to click.
The average click-through rate for an SMS marketing campaign is 20%. The recall rate is 60%.
The OneClick SMS facilitates the prospect's path to making an appointment, communicating a promotional code, and so on. They don't have to fill in any information - it's already pre-filled. This type of enriched SMS increases the number of conversions , boosting your sales.
A precise geographical breakdown
SMS OneClick offers highly refined geotargeting, ideal for highlighting your marketing offer to the right audience. 3 campaign types are available:
- Local campaign: you communicate in a given geographical area, to promote your business or service locally.
- Multi-local campaign: simultaneously target the different catchment areas of a network of stores.
- National campaign: by targeting the whole of France, your drive-to-web and lead generation objectives are met.
3 enriched SMS customer acquisition strategies
SMS OneClick is a multi-purpose format. We offer customer acquisition strategies tailored to your campaign objectives, while respecting GDPR :
- Drive-To-Web. Do you want to drive traffic to your website? We carry out national targeting and use socio-demographic/behavioral segmentation data. This type of strategy is perfect for e-commerce stores, online services or charities.
- Drive-To-Store. Want to boost traffic at your point of sale? We implement a geo-targeted approach, segmenting catchment areas by IRIS, INSEE or postal codes. This strategy is perfect for promoting special events, local promotions or the opening of new outlets.
- Lead Generation. Want to generate qualified leads for a product or service? We adopt national targeting or mechanical geolocation, creating a mobile mini-site for collection. We suggest this strategy if you have long sales cycles (automotive, real estate, equipment, etc.) or if you want to build up a database of prospects.
What you need to know : 3 easy steps to create an SMS campaign
- Define a customized audience segment.
- Create your message, campaign scenario and mobile mini-site.
- Plan your SMS campaign, track statistics (traffic, conversion, etc.)
Our tips for writing a relevant OneClick SMS
We give you 4 tips to amplify your speech:
- Keep your message clear and concise. Do not exceed 160 characters. Be careful not to use words that are too complicated. The content of your OneClick SMS should be understandable to everyone.
- Highlight the only link in the SMS. This can be a link to an optimized landing page or to a coupon download, for example.
- Personalize the sender's name. Don't include a telephone number, as it's too impersonal. You can use the name of your company, your brand, your personal name and so on. This not only reassures your contacts, but also maximizes the read rate of your commercial SMS messages.
- Personalize the message with the recipient's first name, surname and title. By addressing your contact directly, you leave a positive impression on his or her mind.
Want to reach your target with impact? Opt for SMS marketing! With Dataventure, make your messages interactive by inserting a redirection. The link guarantees the effectiveness of your traffic-building or web campaigns. Our experts will help you define your audience from among 19 million cell phones.
With our geotargeting solution, launch a local, multi-local or national SMS campaign in just three steps. Just contact us! An expert Dataventure will get back to you within the hour.
