Your PRM strategy is well underway, but despite your best efforts, some prospects are still not responding to your communications. They simply don't open your newsletters any more, and gradually become "inactive" contacts.
Often relegated to the background, the inactive members of your database are not to be neglected, let alone forgotten.
As valuable leads as they are, they deserve special treatment if you want to reactivate them and prevent them from falling into oblivion for good.
👉Buthow do you address them effectively?
Over-solicitation and ill-adapted content are likely to generate more dissatisfaction than anything else...
For an effective non-recovery campaign, opt for a qualitative rather than quantitative approach. This will enable you to boost your KPI's and conversions without appearing intrusive.
Discover our 4 tips for effectively chasing up your non-rovers!
