The entry into force of GDPR has reinforced (or upset for some) the measures already imposed by the CNIL.
And yet, 1 year on, many people still haven't mastered its principles in the context of acquisition emailing.
The practical application of GDPR to the collection and management of leads is still often unclear. And it's all the more difficult to find one's way, given the many and varied interpretations of the text in circulation.
So how do you recognize the essential points to adapt your creative? How do you know if your collection email is 100% GDPR compliant?
Thanks to our expertise in acquisition emailing, and that of the law firm specializing in intellectual property, communication technologies and personal data, we have found the answers to these questions for you.
Here's a quick reminder of the 3 main principles and 5 key points.
to create a GDPR compliant campaign.
