Emailing is an essential channel in brand communication strategies. According to Email Marketing Attitude, a study conducted in 2019 by the SNCD, it is the preferred communication lever for Internet users.
Whether you're just starting out, or have a well-oiled CRM and/or PRM communications plan, you face a major challenge: escaping increasingly strict anti-spam filters.
In 2019, spam accounts for 55% to 95% of total email traffic, depending on the time of year. The majority (almost 90%) is invisible to Internet users, as it is filtered upstream by messaging systems' anti-spam tools (and therefore does not appear in the Unwanted folder). These statistics are all the more alarming given that few Internet users regularly (or at all) consult e-mails classified as junk...
To maximize your chances of being read by your target audience, it's imperative that you do everything you can to reach your inbox!
Don't panic! Dataventure shares 6 best practices to help you accomplish this mission 😉
