Advertisers are increasingly using competitions as a communication tool for their brands. Once seen as unqualified or overly promotional, their effectiveness has now been proven.
Whether it's for stimulating the base (prospects or customers), building brand awareness or using them as an offbeat communication tool, competitions fulfil a number of functions.
While many brands are keen to try their hand at this, it's hard to get their heads around the many specifics and constraints involved in successfully activating this lever...
Dataventure gives you the 6 keys you need to create a contest that will hold no secrets for you!
Would you like to set up a competition?
Contact our experts to develop a game in line with your strategic objectives.