Wondering why your email campaigns, which work very well with your customers, score much lower KPI's when you send them to your prospects?
No matter how hard you try to optimize your CTAs: object, sender, color... nothing works!
Sometimes the solution is much simpler than that...
Your customers and prospects are two very different audiences. So you need to tailor your email creative to these specific users.
And change means major changes (design, wording, placement of elements, chosen visuals, etc.) in the way you think about your email.
So how do you create a really effective email for prospects and boost your performance?
Here's THE answer to all your worries, in just 7 steps!
Would you like to go further? Contact our experts to optimize your performance indicators and acquisition strategy.
