Paris, February 6, 2024 - Europcar Mobility Group (EMG), Europe's No. 1 car rental company and a major player in mobility solutions, has chosen Equancy and Dataventure - European Digital Group to operate the global CRM transformation for all its brands in 13 countries.
Equancy becomes the strategic CRM partner of the e-Commerce Department. Teams from the data strategy and digital transformation consultancy will be responsible for rethinking the customer strategy and CRM activations of the Group's brands, the omnichannel approach, customer segmentation and campaign execution, drawing on the latest innovations in generative AI, data science and analytics. Strategy activation will be carried out by Dataventure.
In choosing Equancy and Dataventure, Europcar Mobility Group has opted for a resolutely innovative CRM approach. A pioneer in data science and AI for performance marketing and customer relations, Equancy, in partnership with Dataventure, aims to significantly increase the contribution of CRM to EMG's business. Hybrid teams with multiple areas of expertise(strategy, data science, management campaigns, analytics) will serve EMG's brands and countries. This is the future of high-performance omnichannel CRM.
This success is not limited to the signing of a contract, but also embodies the promise ofEuropean Digital Group s promise to deliver the best possible service to our customers, drawing on the Group's synergies and expertise.
"The E-Commerce team is delighted with this new partnership with Equancy and Dataventure, which will offer us the opportunity to rapidly accelerate our CRM transformation. Our immediate objective is to implement an omnichannel, incremental revenue-generating, data-driven relationship strategy to meet the diverse challenges of mobility," commented Claire Cavaglione, E-Commerce Director and Julien Hénault-Jamet, Head of CRM @ Europcar Mobility Group.
"'In an ultra-competitive mobility market, where it's difficult to make a difference through the product, brands now differentiate themselves through the relationship. As such,Equancy 's mission will be to create relational preference for greater commercial efficiency. How can we do this? By making better use of data, activating more channels and adopting a more singular, assertive relational stance. It was this ability to orchestrate data, channels and relationship marketing that made the difference in the final", commented Bertrand de La Selle and Bertrand Destailleur - Partners at Equancy.
"The collaboration between Dataventure and Equancy to help EMG redefine their CRM strategy promises to be captivating! Accompanying EMG in a multi-brand and multi-country logic is an opportunity for the Dataventure teams to explore all the facets of mobility and to continue developing our CRM operational expertise." Anne Lefort - Co-Founder & Operations @Dataventure