The Success Story
Since December 2014
The objectives
Create a prospect base and then develop ROI at time T
Create a qualified prospect database
via click-to leads campaigns, to be converted over time.
Boost site visits
during peak periods to maximize the ROI of operations at time T
Our solution
Our strategy is based on constant campaign optimization, with a view to
maximizing the profitability of operations over the entire sale period.
Emailing
Campaigns distributed under two business models, CPC and CTL, with tracking and optimization of KPIs over time.
Targeting and Testing
Development and integration of email kits for effective targeting, with post-campaign reviews to improve future strategies.
Distribution and Optimization
Implementation of deduplication to maintain lead quality and adaptive adjustment of remuneration with partners to maximize distribution without compromising profits.
Results
662K
Visits generated
3,4
ROI
450K
Collected leads
"We've been working with Dataventure for several years now, collecting leads via click-to-lead. After several competitive bids, Dataventure campaigns have always proved to be the most effective. The team has always given us good advice on how to reach profitable volumes, or how to stop campaigns when necessary. A truly proactive partner. Our profitability targets are always met, and the leads we collect produce results several years after they were collected."
Aurélien Gautier - Digital Marketing Manager
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