The welcome email is an essential part of your PRM strategies!
It's the first contact with the web user, the one that lays the foundations for their engagement. It's also the key to a successful welcome process.
And like all first impressions, the welcome email is decisive for your prospect relationship.
It also has high ROI potential, as it comes at a time when your leads are at their "hottest".
And yet, a poorly-crafted welcome email or one that is ill-suited to your target audience can have the opposite effect and penalize your KPI's...
So how do you create an effective welcome email? Find out here in just 8 key points.
Want to know more? Contact our experts for personalized advice on your next fundraising campaign.
