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Currently browsing: Email Marketing
GDPR and acquisition emailing. How to prospect without breaking the law?
In 2018, the GDPR or GDPR (General Data Protection Regulation) has shaken up marketing practices and email [...]
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Cookie policy: how to track sales and leads from your email campaigns?
Personal data is no longer defined. It used to be a web marketer's Eldorado, but now it's like a commodity.
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Apple Mail Privacy Protection, what impact for acquisition emails?
"This is a revolution", Steve Jobs liked to say. But would he have said it in September 2021 when he presented the [...]
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Take care of your deliverability and avoid SPAMS
Spamming when you're emailing is a bit like publishing a post on the night of a breakdown at [...].
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Acquisition email: all the elements of optimal design
As a regular reader of our blog articles, you're already convinced of the power of email marketing [...].
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5 emails to include in your welcome scenario
You've started collecting B2C leads and want to put in place a sales strategy that will enable you to [...].
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How to remedy a failed email acquisition campaign?
You thought you had everything covered: an email design that appealed to you, a subject line that you liked, targeting that you [...].
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Designing your acquisition emails: the checklist for optimizing your KPI's
While the success of an acquisition email campaign is mainly linked to the offer relayed, design is also a decisive element [...].
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Make your Black Friday emailing campaign a success!
For some of you, Black Friday has become more strategic than a classic sales period. And understandably so, [...]
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