Personal data is no longer defined. It used to be a web marketer's Eldorado, but now it's like a commodity.
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Currently browsing: Lead Gen
lead nurturing or how to guide your prospects towards purchase?
According to Hubspot, 90% of your prospects identified viainbound marketing will need to be brought to maturity before becoming customers. [...]
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Lead acquisition, or how to bank on the long term?
Focused on immediate ROI objectives, advertisers often use traffic campaigns for their [...].
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5 key points for collecting 100% GDPR compliant leads
The entry into force of GDPR has reinforced (or upset for some) the measures already imposed by the CNIL, and yet 1 year [...].
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FAKE NEWS / NOT FAKE NEWS episode 1: GDPR and lead generation
To kick off our FACT CHECKING section, let's take a look at 7 news items about the application of GDPR to email acquisition [...].
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Using prospecting software: advantages and disadvantages
The Internet is full of tools for automating a wide range of tasks. Prospecting is no exception. It [...]
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Co-registration: a cost-effective, high-potential lead-acquisition tool
Are you looking for new ways to generate leads? Co-registration is an effective, low-cost acquisition lever.
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How to acquire leads effectively?
In a business, while it's important to build customer loyalty, it's just as important to renew it. Acquiring leads [...]
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Learn more about lead qualified generation
In many competitive sectors, finding and recruiting potential customers is an ongoing priority. The development of new technologies [...]
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What is lead ?
Before someone buys your service or product and becomes a customer, they go through several stages. We're going to describe [...]
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