Dataventure secures Gold for the third consecutive year at the prestigious La Nuit des Rois

Paris, June 10, 2025 – Dataventure takes home the Gold at the 2025 edition of La Nuit des Rois, organized by Viuz, in the Performance Marketing category—for the third year in a row. This new award recognizes a strategic and data-driven collaboration with Decathlon and its agency Les Causantes, combining performance-based email campaigns, precise data orchestration, and creative excellence.

Since 2021, Dataventure has been supporting Decathlon, alongside its agency Les Causantes, in evolving its acquisition strategy. Initially focused on driving in-store traffic, the collaboration has gradually shifted towards Drive-to-Web, with steadily increasing business objectives. The main challenge: generating qualified incremental traffic while maintaining control over commercial pressure and deliverability. This support translated into a comprehensive setup combining strategic alignment, refined targeting, rigorous data management, careful channel selection, and in-house creative design.

Thanks to this collaboration, Dataventure has become the 3rd most effective non-GAFA paid traffic source among 50 activated media partners—while cutting the cost per visit in half compared to the previous email partner.

This new trophy follows earlier award-winning campaigns for SFR in 2023 and SG in 2024, confirming Dataventure’s position as a leader in digital acquisition and performance marketing.

“This win reflects the strength of our method: rigorous execution, well-managed setups, and a constant pursuit of efficiency to deliver measurable value. It also recognizes the collective commitment we share with our clients.” — Anne Lefort, Co-founder, Dataventure

“For four years, our agency Les Causantes has turned to Dataventure to support Decathlon on traffic acquisition challenges, especially highlighting their sharp expertise in email marketing. This solid partnership is a testament to mutual trust and Dataventure’s ability to anticipate needs, innovate, and continuously deliver results.” — Baptiste Canis, CEO Les Causantes Lille and COO Les Causantes