Sending an effective prospecting email isn’t as easy as it seems! There are a few rules to follow—some may seem minor, but they can significantly impact your open, click, and conversion rates. In this article, we share our best tips to help you improve the effectiveness of your email prospecting.
7 tips for launching an effective email campaign
Collect emails legally
How you collect email addresses is crucial. To comply with the law, you must use a process known as “opt-in,” which ensures the recipient gives their consent.
There are two opt-in methods:
- Simple opt-in: A contact fills out a signup form and clicks “submit.” Their details are automatically saved to your email software.
- Double opt-in: This adds one extra step. The contact receives an email asking them to confirm their subscription. Once they click the confirmation link, they’re added to your database.
The advantage? You’re sure the address is linked to a valid inbox, helping reduce fake sign-ups.
Segment your audience to deliver relevant content
Never send the same marketing email to your entire list. It’s essential to segment your audience based on factors like interests and position in the buying journey. Ideally, group prospects by lifecycle stage and tailor your message to each step.
Top-performing scenarios and events throughout the year include:
- Browsing follow-ups with no purchase – €10.4 million generated
- Welcome emails – €7.1 million
- Abandoned cart reminders – €5.6 million
- Cross-selling emails – €3.8 million
- Black Friday – approx. €626,000
Optimize deliverability
For your prospecting to work, your emails must land in your recipients’ inboxes—not their spam folders. Otherwise, they’ll likely go unread.
Deliverability depends heavily on email quality. Choose your subject lines carefully. For example, mentioning money or using the word “free” can affect your score. Always include an unsubscribe link and avoid sending too many emails at once.
It’s best to send prospecting emails in the morning so they can be read during the day. Based on open and click-through rates (CTR), the best times to send prospecting emails are:
- Saturday – 45.2% average open rate and 4.8% CTR
- Friday – 40.7% open rate and 3.4% CTR
- Tuesday – 38.7% open rate and 3.6% CTR
- Sunday – 3.7% CTR
Design visually appealing emails
Make your emails inviting to read. If your email isn’t easy to read, it won’t get read. Create templates to establish consistency and help prospects identify you quickly. It also saves time—you only need to update the text between sends.
Personalize your emails
Speak directly to your audience. Start your message with “Hi [first name]” so the reader knows it’s intended for them and not a mistake. A personalized email gives the impression that your brand or company values the recipient.
Good to know:
6 out of 10 marketers say personalization is one of the best ways to boost user engagement. Companies that use personalization generate 40% more revenue than those that don’t.
Automate the process
Thanks to marketing automation, you can manage all aspects of an email prospecting campaign from a single platform. By tracking and analyzing contact behavior, the tool allows you to build personalized journeys.
Automation enables you to send targeted, triggered emails based on user actions—saving time and increasing personalization at scale.
Don’t send unsolicited emails
Avoid mass-sending emails daily to your entire contact list. This increases the risk of unsubscribes and spam flags.
Here are some ways to avoid your emails being marked as spam:
- Use a consistent sender name for all your prospecting emails
- Avoid spammy words in the subject line: free, urgent, win, prize, €, etc.
- Include your company’s physical address
- Don’t overload the content with images
- Avoid attachments when sending to large lists
- Make the unsubscribe link visible
The Dataventure advantage for email campaigns
At Dataventure, over +100M opt-in profiles are available for your performance-based email campaigns. You’ll also have access to a creative studio to design, integrate, and host your ad visuals.
Plus, enjoy tailored lead delivery and tracking management.
Want to learn more? Contact one of our experts.
