Europcar Mobility Group selects Equancy and Dataventure to Accelerate Its Global CRM Transformation

Paris, February 6, 2024 – Europcar Mobility Group (EMG), the number one car rental company in Europe and a key player in mobility solutions, has chosen Equancy and Dataventure – a company of the European Digital Group – to lead the global CRM transformation of all its brands across 13 countries.

Equancy becomes the strategic CRM partner of the e-Commerce division. The consulting firm specializing in strategy, data, and digital transformation will redesign EMG’s customer strategy and CRM activations, omnichannel approach, customer segmentation, and campaign execution—leveraging the latest innovations in generative AI, data science, and analytics. The operational execution of the strategy will be managed by Dataventure.

By selecting Equancy and Dataventure, Europcar Mobility Group has chosen a resolutely innovative approach to CRM. As a pioneer in data science and AI applied to performance marketing and customer engagement, Equancy, in partnership with Dataventure, aims to significantly increase CRM’s business contribution for EMG. Hybrid teams with diverse expertise (strategy, data science, campaign management, analytics) will support the group’s brands and countries. This represents the future model of high-performing omnichannel CRM.

This success goes beyond just signing a contract—it also embodies European Digital Group’s promise to deliver the best possible service to clients by leveraging the group’s internal synergies and expertise.

“The E-Commerce team is excited about this new partnership with Equancy and Dataventure, which will allow us to rapidly accelerate our CRM transformation. Our immediate goal is to implement a data-driven, omnichannel relational strategy focused on generating incremental revenue and tackling the various challenges of mobility.”
— Claire Cavaglione, E-Commerce Director, and Julien Hénault-Jamet, Head of CRM @ Europcar Mobility Group

“In an ultra-competitive mobility market, where it’s hard to differentiate through product alone, brands now stand out through customer relationships. Equancy’s mission is to create relational preference to drive commercial efficiency—through better use of data, more activated channels, and a distinct, assertive relational approach. It’s this ability to orchestrate data, channels, and relationship marketing that made the difference in the final decision.”
— Bertrand de La Selle & Bertrand Destailleur, Partners at Equancy

“The collaboration between Dataventure and Equancy to support EMG in redefining their CRM strategy promises to be an exciting journey! Supporting EMG in a multi-brand, multi-country context gives our teams at Dataventure a chance to explore every facet of mobility while continuing to grow our operational CRM expertise.”
— Anne Lefort, Co-Founder & Operations @ Dataventure