A multichannel approach mixing video, data and social advertising to power the Nissan Qashqai e-POWER launch
Overview
On the occasion of the Nissan Qashqai e-POWER launch, Nissan wanted to showcase this innovative powertrain, which combines a combustion engine with an electric motor. In a highly competitive automotive market, launching a new model meant capturing prospects' attention on digital channels, highlighting the vehicle's technological edge, and turning that interest into concrete interactions with the dealer network. The goal: increase visibility for the Qashqai e-POWER, generate qualified leads, and encourage prospects to book a test drive in dealership.
Key objectives
Visibility
Lead Generation
Drive-to-Store
Our solutions
Dataventure rolled out a Social Advertising Performance strategy combining video content, data and social activations, all redirecting to personalized landing pages built around a lead generation form. The approach paired a test-drive video, produced with a recognized automotive content partner, with precise audience targeting, to turn visibility into qualified, trackable interest across the Qashqai e-POWER's launch window.
Integrated support
Social Advertising Performance
A test-drive video presenting the Nissan Qashqai and its e-POWER technology, produced in collaboration with a recognized automotive content partner. Distributed on the partner's YouTube channel and adapted into short clips for social media, it combined visibility and lead generation to maximize the vehicle's appeal.
Landing Page
A dedicated landing page centralized requests from prospects interested in the Nissan Qashqai e-POWER. Built around a contact form, it turned interest into business opportunities by facilitating lead generation and dealership test-drive bookings : a simple, optimized collection journey from click to appointment.
Activaciones sociales
A social activation built around a video clip highlighting the Nissan Qashqai e-POWER and its technology, complemented by classic static and video social formats. Distributed on social media, these activations strengthened the model's visibility and redirected prospects to the dedicated landing page to generate leads and test-drive requests.
.png)
Data Orientation
Data Orientation
Main results
The activations carried out around the Nissan Qashqai e-POWER confirmed the relevance of an approach combining data, content and social selling to generate qualified interactions.
Testimonials
