Accelerating the adoption of electrified powertrains through a data-driven multichannel activation strategy
Overview
In a fast-moving and highly competitive automotive market, BYD partnered with Dataventure to accelerate the adoption of its electrified vehicle range. As environmental awareness, economic factors and traffic restrictions reshape consumer behavior, the potential for conversion toward electrified powertrains continues to grow. The challenge: stand out in a crowded competitive landscape by reaching high-intent prospects rather than limiting activation to existing electrified vehicle drivers.
Key objectives
Lead Generation
Drive-to-Store
Brand Exposure
Our solutions
Dataventure deployed a data-driven acquisition strategy built on precise, evolving audience targeting, combining multichannel activation (Email, SMS, SMS One Click) with campaign management aligned with BYD's key commercial highlights. The approach was designed to generate qualified leads, drive measurable in-store traffic, and support BYD's commercial highlights with consistent brand execution.
Integrated support
Data & targeting
Deployment of a tailored targeting strategy leveraging Dataventure's proprietary database of +27M SMS opt-in vehicle owners in France, to identify +600K addressable profiles matching BYD's criteria: vehicle owners on competing SUV segments, CSP+ audiences, refined by IRIS zones and postal codes.
Three responsive audience profiles were built and continuously optimized across the four campaigns based on prospect behavior (clickers, openers, leads).
SMS OneClick
SMS One Click was activated as the core drive-to-store and lead generation lever, with a unique URL per prospect redirecting to a mobile landing page displaying the nearest dealership.
In partnership with OKUBE, in-store visits were measured through 100% GDPR-compliant technologies, giving BYD tangible proof of foot traffic generated by each campaign.
Integrated creative assets
All campaign assets, including creative kits, mobile landing pages for SMS One Click, and event-specific landing pages (Lyon Motor Show, Open Days, Black Friday), were designed and produced in-house by Dataventure's Creative Studio, ensuring full consistency with BYD's brand identity across every touchpoint.
Data Orientation
Data Orientation
Main results
Across four dedicated campaigns, the multichannel activation strategy enabled BYD to engage high-intent audiences at scale, generate qualified leads fed directly into the dealer network, and measure real in-store impact, turning key commercial highlights into tangible business outcomes for its 68 dealerships.
Testimonials
"Throughout the campaigns delivered, Dataventure demonstrated strong technical expertise and exceptional responsiveness. We especially valued the teams' agility and the high quality of collaboration across all initiatives deployed."
