A tailored strategy blending data, performance and local marketing to support Suzuki Vitara sales.
Overview
A highly competitive automotive market where Suzuki faces strong pressure from French and Asian manufacturers investing heavily in customer acquisition. With few active campaigns, the brand seeks to capture new prospects and strengthen its presence to drive sales. The challenge is twofold: standing out in a saturated market and maximizing the appeal of the Vitara SUV, backed by a competitive leasing offer.
Key objectives
Exposure
Lead Generation
Drive-to-Store
Our solutions
Deployment, alongside CRM agency DPS Les Indés, of an acquisition strategy combining ultra-precise data targeting, SMS OneClick activation, multi-clicker requalification and real-time performance tracking, to generate qualified leads and dealership traffic for the Suzuki Vitara launch.
Integrated support
Building a qualified audience by crossing socio-demographic, declarative and intent-based automotive criteria across targeted SUV segments, with geotargeting on selected dealerships' catchment areas. Over 500K addressable opt-in profiles identified from Dataventure's proprietary base of 27M SMS opt-in profiles in France.
SMS OneClick campaign launched with a unique URL per prospect and local repurposing (nearest dealership's name and address), redirecting to a mobile landing page created by Dataventure's Studio. Multi-clickers who did not convert are requalified by Call Center to refine intent and optimize conversion rate.
Real-time lead transmission into the CRM via webservice. Dealership traffic measured through the OKUBE partnership: hashed number sharing, identifier matching via in-store Smartbox and GPS data, to accurately count each generated visit.
Data Orientation
Data Orientation
Main results
Across the full campaign, the combination of data targeting, SMS OneClick and Call Center requalification generates a significant volume of qualified leads alongside measurable dealership traffic, confirmed by field feedback from Suzuki dealers.
Testimonials
"This SMS one-click operation was one of the pleasant surprises of 2024. We wanted to share our offer on the new Suzuki Vitara with our prospects, as we knew it was very well positioned. Dataventure was able to target with real affinity and delivered very interesting field results. Many dealers reported real showroom traffic, in addition to direct leads, an impression confirmed by the traffic results from the trusted third party, shared with all our dealers."
